Citizen have just launched a brand new campaign which will see a collaboration with beauty expert Sarah Jagger.

For those who do not know, Sarah Jagger is a make-up artist who is not only an author, but an expert in her field, having appeared on the ITV shows Lorraine and This Morning as a beauty expert. This new advertising campaign will highlight the technology that is eco-drive, focusing on the fact that these watches can be powered by any form of light and are designed to remain charged for the entirety of its life.

Mark Robinson, Managing Director of Citizen Watch UK, said: “We are delighted to be working with Sarah on our new campaign which will convey the focus of our strong and consistent leadership in light powered technology that is elegantly encased in the innovative design of our L Ladies’ Collection. The new light-focused campaign will be fully celebrating our 40th anniversary of Eco-Drive technology.”

The campaign is expected to commence in autumn throughout various forms of fashion and lifestyle advertisements.