Posted by Aaron Kabeya on 1st Dec 2017
Louis Erard is a premium Swiss watch brand founded in 1929 by Louis Erard. With the help of a few craftsmen, he was able to produce the first Louis Erard watch in 1931. Once his love for timepieces grew, he decided to expand the business and begin producing watches that'll have an impact on the watch market.
Fast forward to 2003, thanks to now CEO Alain Spinedi and a few investors, the Louis Erard brand were able to reinvent themselves by producing new original watches that retained their core value, fine Swiss watchmaking.
Louis Erard creates watches that are both authentic and original, it's a perfect example of affordable watches with strong horological content. Louis Erard is more than a brand, they are the Made In Switzerland value proposition.
Louis Erard Excellence
To celebrate their 80th Anniversary, Louis Erard coined a collection of watches that displays their core values. The spirit of fine watchmaking is highly evident with looking at these two watches. The collection features two Louis Erard Excellence models – a Regulator and Moonphase watch. The blue hands on both models are inspired by the magical blue hour, the time after the sun goes below the horizon and the sky goes into deep blue for a while.
What do YOU think Louis Erard ?
I highly respect Louis Erard's commitment to traditional Swiss watchmaking. As the market changes and trends come and go, the brand has managed to adapt to changes excellently. Consistently crafting original and authentic that stay true to the company’s core value.
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