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Watch lovers, clear your calendars — something special is happening tomorrow.

On June 14th, 2025, at Protein Studios in Shoreditch, London, Hands On Horology opens its doors — and it’s not your typical industry watch fair. This event flips the script, focusing entirely on the watch enthusiast experience rather than corporate networking. No velvet ropes. No secret backrooms. Just watches — and the passionate people who make them.

Expect a carefully curated lineup of 40 standout brands ranging from independent artisans to the most exciting microbrands working today. Many of these pieces aren't found in traditional retail — this is your chance to see them up close, meet the makers, and understand what makes their craft tick.

Spotlight On: Alpina and Frederique Constant

We're also running a special campaign on two brands we proudly stock — Alpina and Frederique Constant — each offering watches that balance high-spec engineering with everyday wearability.

Alpina: The Ultimate Swiss Tool Watch

Start with the Alpiner Extreme Automatic Titanium — a 39mm titanium sports watch built for adventure with 200m water resistance and a reliable Swiss movement for £2,195.

Campaign Highlight: Seastrong Diver Extreme Automatic (AL-525BO3VE6)

A true diver’s companion featuring 200m resistance, bold orange accents, and a patterned dial. With a 38-hour power reserve, this automatic tool watch works just as well on land as underwater.

Frederique Constant: Accessible Haute Horology

Frederique Constant covers every base — from clean everyday wearers to high-end complications.

Campaign Highlight: Manufacture Classic Perpetual Calendar (FC-776SAL3H6)

Powered by the in-house FC-776 calibre, this beauty offers a three-day power reserve and a collector-favourite salmon dial in a 40mm steel case — a serious complication at an approachable price.

Other Must-See Brands at the Fair

Ball Watch Co. — American tool-watch heritage with serious shock and magnetic resistance.

Herbelin — French Riviera-inspired watches blending 1920s elegance with 1970s sportiness.

Junghans — Bauhaus classics and German precision timekeeping.

Orient — Japan's rising star finally hands-on in the UK, showcasing their Bambino and Mako 40 lines.

Orient Bambino Sun & Moon - 75th Anniversary Limited Edition | Orient |  Brands | Orient Watches UK Official Website

Microbrands You Don’t Want to Miss

Atelier Wen — East-meets-West design with intricate textured dials.

Baltic — The French darlings of vintage-inspired dive and dress watches.

Brew — Possibly the only brand crafting watches designed specifically for coffee brewing moments.

Christopher Ward — British watchmaking’s loudest voice, with hits like the Bel Canto and C12 Loco.

Doxa — Dive-watch legends with their famous orange-dialed Subs.

Micromilspec — From military squadrons to civilian wrists, now more accessible than ever.

Nalla Neram — Swiss-made timepieces inspired by Indian philosophy and precision.

Studio Underd0g — Playful British designs (think watermelon and avocado dials) that have taken the watch world by storm.

Why You Should Come

This isn’t just about seeing watches. It’s about meeting the makers, handling rare pieces, and hearing the stories behind the craft. Whether you’re new to watches or a seasoned collector, Hands On Horology offers the kind of access and intimacy you won’t find at the usual big trade shows.

Doors open June 14th, 2025. Don’t miss it.