The new Bulova campaign “History of Firsts” has opened an interesting question. What is the correlation between Bulova and being first? The company is known for its many firsts – first wristwatches, first full electronical watch, first clock radio and first ever TV and radio advert. Recently, Bulova has added a new edition this list of firsts – The Bulova CURV, the world’s first curved chronograph watch.

It is no surprise that Bulova shifted the paradigm once again with the innovative launch of the world’s first CURV chronograph watch. The new CURV collection has ushered entirely new sleek designs that pushed the boundaries of watch engineering the chronograph movement has never seen before.

The Bulova CURV is built from the inside out, it’s high-performance quartz movement of 262 kHz contributes to its excellence and accuracy. Bulova President, Jeffery Cohen stated “Bulova understands that staying in the game means staying ahead of the curve, with an innovative mindset that leads from one success to the next”. This state of mind has pushed Bulova to the engineer a masterpiece that will once again help them make a stamp on the world.

View CURV Chronograph Collection