The man is fighting his way through a dark jungle, the sun obscured by the trees. The going is tough, but he hacks his way through thanks to a machete and his sheer grit and determination. He fights his way through to a clearing, to see the sun. The man points the hour hand of his watch at the sun, get’s his bearings, computes his land speed and determines he can reach higher ground and camp before the sun sets. Determined to never give up, the man knows he will be safe.
The man is Bear Grylls and the watch is Luminox.
As the most recognised face of survival and outdoor adventure, Bear Grylls has teamed up with Swiss made watch brand Luminox, long-term, introducing their first timepieces.
“It’s incredibly important to me to work alongside world class trusted partners and Luminox have proved that and more. I’ve been wearing Luminox since my early adventuring days, so it’s great to now be a part of the family. The rugged watch range has been carefully crafted featuring multi-functional design and state of the art materials – set to inspire and encourage the adventurer in everyone – men and women, boys and girls, outdoor novices and experts.” – Bear Grylls
Luminox watches can survive just about anything. Water resistant up to 300m and cased in light, durable and tough Carbonox or stainless-steel, these watches are built to accompany you in the most extreme conditions on earth. If Bear Grylls can survive it, these watches can too.
Niels Moller, CEO of Luminox says “Working with Bear Grylls is perfect for Luminox. We have always developed watches for the toughest people and situations on earth, for use by Navy SEAL’s first responders, law enforcement and more. Bear is famous for thriving in the world’s most challenging environments, and so is Luminox.”
Each watch will feature Bear Grylls logo and motto ‘Never Give Up’ on the dial and on the case back. Depending on the model, the watches incorporate chronograph functions, compasses, paracord straps, Morse code decoders, rulers, walking speed scales, and, of course Luminox Light Technology (LLT).
Luminox have three signature series: Sea, Air and Land. 4 Sea models and 2 Land models are to make their appearance in January 2020, whilst the 2 Air models won’t be released until August 2020.
Bear Grylls is famous for being able to survive in any conditions, and Luminox watches are known for their ability to perform in extreme situations, making this the perfect partnership. Luminox’s motto ‘Every Second Counts’ dovetails flawlessly with Grylls ‘Never Give Up’. There is no better watch to be on Bear Grylls’ wrist than a Luminox, especially a Luminox which Grylls helped design and develop.
These Luminox watches will catch everyone’s fancy in one way or another. Whether we like to admit it or not, we all have a bit of adventure in us and Bear Grylls loves to bring it out of people. Each watch has its own unique stand-out features for easy distinction between previous Luminox watches. The addition of Bear’s logo on each watch face is though it was meant to be. We can’t wait to see what the August models bring too!
+441908983500
WhatsApp