Swatch is breaking it down once again

Swatch is breaking it down once again, this time with the energetic "BREAK FREE" collection inspired by the legendary Keith Haring. Known for his bold, graffiti-inspired artwork and social activism, Haring became a cultural icon in the 1980s. His dynamic figures and vibrant style brought art into public spaces and tackled issues of love, unity, and justice. This vibrant trio of watches celebrates Haring’s iconic style and the 1984 Swatch World Breakdance Championship, an event that mashed up music, art, and sports into one unforgettable moment.

Swatch World Breakdance Championship

The Swatch World Breakdance Championship wasn’t just an event; it was a groundbreaking fusion of art, music, and sports that brought people from all walks of life together. Haring’s iconic poster for the event became a symbol of that magic moment in 1984 New York City, and now you can carry a piece of that history with you.

BREAKS OFF

Imagine Keith Haring’s iconic artwork from the Swatch World Breakdance Championship poster, now ticking away on your wrist. Its bold, instantly recognizable design keeps you in rhythm, always on beat, whether you’re dancing or just showing off some serious wrist candy.

BREAK LOOSE

A sleek reimagining of the original poster in monochrome. The black-and-white square dial is a nod to classic street style, giving it a fresh, clean look while still packing that unmistakable Haring punch. It’s effortlessly cool and timeless, locking in the freshest style around.

BREAK TIME

A playful new BIOCERAMIC model that draws from the watch given to the winners of the 1984 championship. Its vivid colors and lively design capture the electric energy of the event, reminding us to live life freely and have fun with it.

This collection is all about breaking free, expressing yourself, and making every moment count! Swatch has once again made art accessible, bringing the excitement of pop culture and street art into everyday life. Available at WATCHO!