In a move that perfectly captures the spirit of innovation and performance, Bulova has marked its 150th anniversary with a brand-new limited-edition watch: the Shelby Racing Chronograph. This isn’t just another commemorative release — it’s a full-throttle collaboration between one of America’s most storied watchmakers and the legendary name behind the Shelby Mustang.

Available now, but strictly limited to 7,500 pieces worldwide, this model is set to become a collector’s favourite among watch lovers and car enthusiasts alike.

From Workshop to Racetrack: A Shared Legacy of Precision and Power

Bulova was founded in New York back in 1875 by Joseph Bulova — a visionary watchmaker who believed that precision could be both mechanical and artistic. Over a century and a half later, the brand’s DNA remains the same: bold design, technical excellence, and a constant push for innovation.

Its ties to motorsport stretch back decades. During the 1960s and 70s, Bulova served as the official timekeeper for NASCAR and IndyCar, timing races where every millisecond mattered. So when it came to celebrating 150 years, partnering with Shelby American — the automotive house that gave the world the fearsome 1967 Shelby Mustang GT500 — was a natural fit.

The result is a watch that channels both companies’ drive for excellence. The Shelby Racing Chronograph combines Bulova’s watchmaking precision with the raw, mechanical beauty of Shelby’s automotive heritage.

Design Inspired by the 1967 Shelby GT500

The Shelby Racing Chronograph is instantly recognisable thanks to its muscular silhouette and racing-inspired detailing.

Case & Layout – The 43 mm stainless-steel bullhead case (with pushers at the top) mirrors the layout of vintage stopwatches used trackside in the 1960s. Its grooved case sides subtly echo the twin racing stripes found on the GT500.

Dial – The deep Shelby blue dial features contrasting white accents and luminous hands for readability. The Shelby Cobra logo appears proudly at 3 o’clock, while a black tachymeter bezel frames the face — perfect for measuring speed.

Crystal & Strap – A sapphire crystal with anti-reflective coating protects the dial, while the HNBR rubber strap (in Shelby blue and white) adds comfort, resilience, and style.

Water Resistance – Rated to 50 metres, it’s robust enough for everyday wear without compromising its refined looks.

This design doesn’t just look the part — it feels it. Every curve and contour nods to the car that inspired it.

Under the Bonnet: The Precisionist Movement

Inside beats Bulova’s Precisionist high-performance quartz movement, one of the most accurate quartz calibres on the market. Operating at 262 kHz — eight times faster than standard quartz — it allows the chronograph to measure time down to an extraordinary 1/1000th of a second.

That level of precision isn’t just impressive; it’s symbolic. It mirrors the relentless pursuit of accuracy and speed that defines both Bulova’s watchmaking and Shelby’s racing philosophy.

This is an eight-hand chronograph, offering multiple sub-dials for timing functions as well as a date window. And while it’s built for the track, it’s just as comfortable under a shirt cuff.

Limited Edition Details

Collectors will appreciate the attention to exclusivity:

• 7,500 individually numbered pieces worldwide.
• Caseback engraving featuring Carroll Shelby’s signature.
• Presented in a special edition display box, complete with a 1:24 scale die-cast model of the 1967 Shelby GT500.

It’s a package that feels as special as the occasion it celebrates.

Who’s It For?

This watch was made for people who appreciate craftsmanship, history, and horsepower.

• Watch collectors looking for a technically capable piece with genuine story value.
• Motorsport enthusiasts who want a wearable slice of Shelby heritage.
• Style-minded professionals who prefer bold, sporty timepieces that still exude refinement.

Whether you’re behind the wheel, at the office, or simply enjoying the weekend, the Shelby Racing Chronograph is built to perform and be noticed.

Availability and Price

The Bulova Shelby Racing Chronograph (Ref. 98B452) is available now via Bulova’s website and authorised retailers. Priced at around US $1,350 (approx. £995 in the UK), it offers exceptional value for a limited-edition piece with this level of detail and engineering.

Final Thoughts

For Bulova, this watch isn’t just a nod to the past — it’s a declaration for the future. By blending watchmaking precision with automotive passion, the Shelby Racing Chronograph proves that great design and performance never go out of style.

150 years on, Bulova remains what it’s always been: ahead of its time.