We are delighted to announce an exciting new chapter for WATCHO Jewellers as we welcome Peter Jackson the Jeweller's Preston and Blackburn stores into the WATCHO family.

Following the retirement of founder Peter Jackson, who has dedicated more than 44 years to serving customers across Lancashire, WATCHO has acquired both stores, ensuring their proud heritage continues while investing in an exciting future.

A Legacy Built Over 44 Years

For more than four decades, Peter Jackson the Jeweller has been one of the North West's most respected destinations for luxury watches and jewellery. Renowned for exceptional customer service, expert advice and an impressive portfolio of leading Swiss and international brands, the business has built lasting relationships with generations of customers.

As Peter Jackson begins his well-earned retirement, we are honoured to continue the legacy he has created.

Peter Jackson said:

"I am delighted to announce that our beautiful shops in Preston and Blackburn will be under new ownership from Monday 20th July. WATCHO, an established and respected family jeweller, will bring with them new ideas and collections and take the business forward to its next chapter. The management and staff will remain and look forward to welcoming you as always."

A Seamless Transition for Customers

Customers can continue shopping with confidence.

Both stores will continue trading from their current locations, with the experienced teams remaining in place and all existing brand authorisations continuing as normal. Customers will continue to enjoy the same trusted expertise, familiar faces and exceptional service they have come to expect over the years.

WATCHO's Next Chapter

Founded in 1979, WATCHO Jewellers has grown into one of the UK's leading independent watch and jewellery retailers, with award-winning stores in Milton Keynes and Richmond, London. The acquisition of the Preston and Blackburn stores marks our expansion into the North West, bringing our retail estate to four locations across the UK.

Our philosophy has always been simple: combine outstanding customer service with an exceptional selection of luxury watches and jewellery while creating memorable experiences for every customer.

As part of this exciting new chapter, we look forward to introducing our popular Watch Heritage Events to the North West. These exclusive evenings bring together collectors, enthusiasts and leading watch brands for unique experiences, product showcases and expert insights.

Alongside these events, we will continue investing in both stores, enhancing the customer experience, expanding collections where appropriate and strengthening partnerships with many of the world's most respected watch and jewellery brands.

WATCHO Co-Founder Pradip Sarda said:

"Preston and Blackburn have supported Peter Jackson for more than 44 years. We are acquiring these stores as custodians of what Peter has built and to honour the loyalty of his long-standing customers. The teams stay, the standards stay, and the brands stay. What we bring is investment in the customer experience, the introduction of our Watch Heritage Events programme, and the backing of a well-established independent with a strong track record of growing brand partnerships."

This acquisition represents more than simply expanding our retail presence—it is about preserving two highly respected businesses while building on the strong foundations already in place.

Our priority is to maintain the trusted relationships that Peter Jackson has developed over the past four decades, while introducing new ideas, experiences and opportunities that will benefit both customers and brand partners alike.

We would like to sincerely thank Peter Jackson for the remarkable legacy he has built and wish him a happy and well-deserved retirement.

To our new customers in Preston and Blackburn, we look forward to welcoming you to the WATCHO family and continuing the tradition of excellence that has made Peter Jackson the Jeweller such a respected name for generations.