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For decades, Rado has built its reputation on innovation, material mastery and a distinctive approach to design. Often described as the “Master of Materials”, the Swiss brand has consistently pushed watchmaking beyond convention, particularly through its pioneering use of high-tech ceramic.
Each Rado collection has a clear identity. Some are rooted in classical elegance, others shaped by sport and exploration, while many reflect Rado’s long-standing commitment to forward-thinking design. Together, they form a catalogue that balances heritage with modernity.
To understand the brand more clearly, Rado’s current collections can be viewed across four broad categories: Classic, Sport, Refined Glamour, and Design Forward.
The Centrix collection represents modern classicism at its most wearable. Designed to suit daily life rather than make a statement, Centrix watches are slim, balanced and versatile. The signature feature is the use of high-tech ceramic centre links paired with stainless steel, creating both visual contrast and exceptional comfort.
Originally developed as an elegant, accessible ceramic watch, Centrix has evolved over time to include automatic movements, diamond accents and a wide range of dial colours. Despite these updates, the core idea remains unchanged: understated sophistication with long-lasting materials.
Florence is one of Rado’s most traditional collections, named after the Italian city known for symmetry, proportion and classical beauty. The design language is deliberately restrained, with soft case shapes, clean dials and Roman numeral detailing in some references.
This collection exists to serve those who appreciate timeless watchmaking without technical excess. Over the years, Florence has been refined in size and materials but has stayed true to its original purpose: a graceful, uncomplicated dress watch.
Captain Cook is Rado’s most recognisable sports watch and a direct link to the brand’s past. First introduced in 1962, it was created as a robust diver’s watch during a period when recreational diving was gaining popularity.
The modern Captain Cook stays faithful to the original design, with a rotating bezel, bold markers and strong legibility, while incorporating contemporary materials such as ceramic bezels and sapphire crystal. Today, the collection includes multiple case sizes, complications and limited editions, making it both a heritage piece and a modern tool watch.
HyperChrome reflects Rado’s sportier, more dynamic side. Launched to showcase the brand’s expertise in shaping high-tech ceramic, the collection is defined by strong case architecture, integrated bracelets and a confident wrist presence.
Originally focused on chronographs and bold proportions, HyperChrome has grown into a broad family that includes automatic, quartz and skeletonised models. It remains a collection for those who want sport styling without sacrificing refinement.
LaCoupole is Rado’s most decorative and expressive collection. Named after the domed crystal that defines many of its models, it draws inspiration from fine jewellery and traditional watch artistry.
The collection is known for its use of mother-of-pearl dials, diamond settings and intricate detailing. While it has evolved in materials and movement options, LaCoupole’s purpose remains consistent: to blend watchmaking with elegance and ornamentation.
Closely related in spirit, Coupole Classic focuses more on vintage aesthetics than embellishment. With slim cases, domed sapphire crystals and retro-inspired dials, it offers a nostalgic take on Swiss watch design.
The collection has expanded to include open-heart dials and modern automatic movements, but always within a refined, classic framework.
The True collection is one of Rado’s purest expressions of design minimalism. It was created to showcase the beauty of high-tech ceramic in its simplest form, with smooth monobloc cases and clean, uncluttered dials.
Over time, True has become a platform for experimentation. Variations such as the True Open Heart and True Thinline demonstrate how far ceramic can be pushed in terms of slimness, lightness and precision.
True Square builds on the principles of the True collection but introduces a square case, something technically challenging to produce in ceramic. This collection highlights Rado’s manufacturing expertise as much as its design ambition.
Since its introduction, True Square has expanded rapidly, incorporating skeleton dials, open-worked movements and bold colour choices. It stands as one of Rado’s most modern and expressive collections.
True Round returns to the classic circular case while maintaining the same monobloc ceramic construction. It offers a softer alternative to True Square, appealing to those who prefer traditional proportions with contemporary materials.
The collection continues to evolve through subtle changes in dial design, finishes and movement options.
True Thinline is a milestone in Rado’s history. When introduced, it was one of the thinnest ceramic watches ever produced. The aim was simple but ambitious: to prove that ceramic could be elegant, ultra-slim and wearable.
Today, True Thinline remains a design icon, frequently used as a canvas for artistic collaborations and limited editions.
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First launched in the 1980s, Anatom was revolutionary for its time. Designed to follow the natural curve of the wrist, it prioritised comfort and ergonomics long before these became industry trends.
The modern Anatom reinterprets the original concept with contemporary materials, including ceramic and rubber, while preserving its distinctive curved case. Its revival reflects renewed interest in comfort-driven design.
Integral was historically significant as the first Rado watch to feature high-tech ceramic in the bracelet. Its linear design and horizontal links gave it a strong architectural presence.
Although no longer as prominent as newer collections, Integral remains an important part of Rado’s design story and is occasionally reintroduced in updated forms.
DiaStar Original holds a special place in Rado’s history. Introduced in 1962, it was marketed as the world’s first scratch-resistant watch, made using a hard metal construction.
The distinctive oval case and polished bezel make it instantly recognisable. While the design has been subtly modernised, DiaStar Original remains a symbol of Rado’s material innovation.
Rado’s strength lies not in a single iconic watch, but in a portfolio that reflects different lifestyles, tastes and design philosophies. From the heritage-inspired Captain Cook to the architectural True Square, each collection exists for a reason and continues to evolve without losing its identity.
Whether classic, sporty, glamorous or design-driven, every Rado watch carries the same underlying promise: durability, comfort and thoughtful design that stands the test of time.
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